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THE BRAND BEHIND THE COLOR
Owala brings playful color and practical drinking designs to bottles, mugs and tumblers made for daily routines.
Explore Custom OwalaOWALA & TROVE BRANDS
Owala is owned by Trove Brands, the consumer-products company based in Lehi, Utah, formerly known as BlenderBottle Company. Trove identifies 2020 as the year Owala joined its family of brands.
Owala’s own story starts with a simple design question: how could a water bottle fit more naturally into ordinary life? Its team describes spending more than three years developing its approach. The emphasis is on convenient everyday use, paired with an expressive look.
That is useful context when choosing a gift: start with how someone drinks and carries a bottle, then find a color that feels like them.
Sources: Trove Brands background, Trove Brands and Owala’s story.
01 / THE IDEA BEFORE THE BRAND
Trove’s roots reach back to the BlenderBottle business founded by Kim and Steve Sorensen. That experience put the company close to an everyday habit: customers were using their shaker bottles for water, too. The opportunity was not simply to give an existing bottle a new color. It was to rethink the way people drink from it.
In Owala’s account of the FreeSip’s development, Steve Sorensen describes two familiar preferences. Some people like a straw; others want an open spout. The design challenge was to bring those choices together without asking someone to carry two bottles or swap between separate lids.
The answer became FreeSip: drink through the integrated straw while holding the bottle upright, or tip it back to drink through the wider opening. Those two actions share one drinking area. It is an approachable idea with a practical benefit—your bottle can adapt to the moment instead of making you choose one drinking style for the whole day.
Development background: Owala’s account of the FreeSip invention.
02 / FINDING ITS OWN IDENTITY
Owala launched in 2020. Reporting on its history describes an earlier attempt to introduce the FreeSip concept under the BlenderBottle name, followed by its withdrawal and relaunch as Owala. A dedicated identity gave the water-bottle idea room to stand on its own, beyond the associations of a protein-shake mixer.
The distinction matters to the story. Owala grew from an experienced product team, but its personality was built around a different daily routine. Color, easy-to-understand function and an informal voice became part of the experience alongside the bottle itself.
The brand’s own About page frames the bottle as an everyday companion. Think of the walk between meetings, a seat in a lecture hall or a break on the way home. That perspective helps explain why the design feels at home in so many settings: its story starts with ordinary moments rather than a specialist activity.
Background: Owala brand history and Owala’s About page.
03 / RECOGNITION & PERSONALITY
In 2023, TIME included the Owala FreeSip in its Best Inventions list. The recognition highlighted the dual-drinking design, giving a familiar everyday object a place alongside innovations from many different fields.
Color has also become a powerful part of Owala’s identity. Reporting in 2025 describes a devoted community, social-media visibility and enthusiasm for limited releases. The appeal goes beyond coordinating a bottle with an outfit: choosing a color can make a frequently used object feel personal.
For a company gift, the useful lesson is to balance personality with purpose. A recipient may care about a carry handle, the way a lid opens or a smaller format as much as the color. Compare those details first, then consider how your artwork works with the chosen finish.
Retail collaborations and limited releases are part of the wider brand story, not a promise of availability through EA. Our collection focuses on the specific items and color options reviewed on Executive Advertising.
Sources: TIME recognition, reported by Owala; 2025 reporting on Owala’s growth.
04 / MORE WAYS TO MAKE IT YOURS
The FreeSip family offers different capacities and carrying formats. In EA’s reviewed collection, the 24 oz and 32 oz FreeSip bottles sit alongside the 30 oz Sway and handled FreeSip Tumbler. Compare the exact shape and lid rather than choosing by capacity alone.
Explore bottles →The SmoothSip Slider brings a different drinking format to the collection: a 20 oz tumbler with a sliding sip opening. It gives gift planners another option when a compact coffee-style format fits the recipient’s routine better than a larger bottle.
Explore SmoothSip Slider →Owala’s wider retail story includes limited color releases and collaborations. For an EA project, use the reviewed color choices on the specific product page. A retail special edition is not automatically available for a custom order, and decoration options vary between items.
Compare the EA collection →WHERE EXECUTIVE ADVERTISING FITS
Executive Advertising operates this independent discovery site. Explore the carried Owala styles here, compare their colors and decoration options, then continue to the exact EA product page for configuration, artwork, pricing and ordering.
Owala and Trove Brands make the brand story. EA helps with your promotional-product project. This site is not Owala’s corporate store.
Understand Owala’s limited warranty →